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Senior LevelHTML & Semantic Web

How do Schema.org Microdata annotations differ from JSON-LD?

❓ Interview Prompt: Explain HTML Microdata attributes (itemscope, itemtype, itemprop) vs JSON-LD, and search engine processing.

While JSON-LD embeds structured data in a separate '<script>' block, Microdata annotates existing HTML elements directly using attributes:

•
'itemscope': Declares a new structured item.
•
'itemtype="https://schema.org/Event"': Specifies Schema.org vocabulary.
•
'itemprop="name"': Assigns property keys to text content.

Code Implementation Example

html
<div itemscope itemtype="https://schema.org/Event">
  <h2 itemprop="name">Web Dev Summit 2026</h2>
  <p itemprop="startDate" content="2026-11-01">Nov 1, 2026</p>
</div>
💡Annotating HTML elements with Schema.org Microdata attributes.
🎯 Interview Key Takeaway

Use Microdata attributes (itemscope, itemprop) to annotate existing inline HTML text content directly for search engines.

#Microdata#Schema.org#SEO#Senior
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